Twitter defines mDAUs as “people, organizations, and other organizations… that are able to show ads.” How many Twitter users are there in 2020?Īs of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs).
Once a year you can find him on a couch with friends marathoning The Lord of the Rings trilogy-extended editions.Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Rob is also an unabashed nerd who does occasional entertainment writing for on movies, TV, and culture. You can also find his business and tech coverage on Entrepreneur and Fox Business. Newhouse School of Public Communications. He graduated from Syracuse University's S.I. Prior to that, he served as an editor at SD Times. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment.
He writes features, news, and trend stories on all manner of emerging technologies. Rob Marvin is PCMag's Associate Features Editor.
Even as revenue is finally rising (Opens in a new window), the social app's path to actually growing the platform remains a mystery. Social media use and preferences can be fickle among groups like teens, but Twitter's user numbers over time aren't showing many signs of organic growth. has leveled off amidst its myriad controversies and scandals, its combined app portfolio of the main Facebook app, Messenger, Instagram, and WhatsApp dwarf the competition in terms of active users by any measure. Even as Facebook's own user growth in the U.S. Breaking down Twitter and Snapchat's user bases more closely (Opens in a new window), 66 percent of Snapchat's monthly users actually use the app daily, compared to only 39 percent of monthly Twitter users than count as DAUs.įor scale, Twitter and Snapchat's user bases both pale in comparison to Facebook, which sits more than a dozen times higher than Twitter at over 1.5 billion DAUs. Twitter defines mDAUs as " users who log in and access Twitter on any given day through (Opens in a new window) or our Twitter applications that are able to show ads."ĭespite 9 percent year-over-year growth, according to the report, Twitter's 126 million users are still 60 million less than Snapchat's 186 million DAUs. But as user growth has flattened and begun to decline, the social media company finally disclosed its daily active user numbers.Īccording to its fourth-quarter 2018 earnings report (Opens in a new window) to shareholders, Twitter has 126 million "monetizable daily active users," which the company refers to by the clunky acronym of mDAUs. Twitter has long relied on monthly active user (MAU) metrics in earnings reports to talk about its platform growth, or lack thereof.
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